Public WiFi – the key to your hotel’s success

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Each quarter we hear about the massive impact that social media is having on various businesses and entire industries. Users are growing even fonder of the Share and Like buttons and they’re not afraid to ReTweet something they enjoy or agree with. So, why are luxury hotels so slow off the mark?

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According to several studies, there has not been much social media growth within the luxury hotel sector for the past 2 years and, even prior to this, the growth was not substantial enough to mention. While other industries like restaurants are riding some serious waves, luxury hotels are barely dipping their toes in the water. Social media has more than proven its worth over the past decade with sites like Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest increasing in popularity every day. It’s high time that hotels take note of this continuing trend since it really is here to stay.

Another interesting point worth mentioning is that smaller B&Bs, guesthouses and regular (not particularly luxurious) hotels are putting social media to very good use. Not only are they making their presence known online but they are also using each platform to interact with their followers and advertise in a non-intrusive way.

Luxury hotels should automatically offer their guests free WiFi. When you consider that even a 1 star hostel offers this feature, it would be ridiculous for a 4 or 5 star establishment to deny their guests their need to stay connected while on holiday. In order to provide guests with internet access, hotels will need to install a router, so instead of installing a regular router, why not use one of our Vizz WiFi routers instead?

Our routers have the added feature of built in social which means that your guests will be encouraged to use their social media accounts to access the internet via your network, and once they have, you will have gained another follower.

On top of this, hotels can encourage their followers to engage by posting small messages and notes around their establishment with hashtags. Encourage your guests to take photos in that area, upload the photo and add the hashtag to the description. This will help you gain exposure by letting your current guests market and spread the word to their friends. This kind of advertising will not be seen as spam and it will be far better received than conventional adverts where you try to upsell a particular package or offer a discounted rate

These photos will also help potential customers gain perspective in terms of what kind of hotel you run and the features or facilities they can expect to enjoy. It’s kind of like letting them taste the wine before decanting the bottle. The visual aspect of social media is most enticing and is one of the main reasons for its success. This, along with real-time communication will make potential guests feel welcome even before they make their reservation.

You can even encourage your guests to dine in at your hotel restaurant by offering them a discount off their meal, a free bottle of wine or another incentive. You can do this directly through the Vizz WiFi portal which makes it both quick and easy.

Competitions, polls and other forms of engagement really help increase your reach. If you want word to spread and more people to find out about your hotel, then host a competition! People love freebies and giveaways and, with the help of social media, your message could quite easily go viral!

Don’t miss out on the potential of social media! When providing your guests with free WiFi, you can always get something in return!

Posted in Marketing, Social media Tagged with: ,

Overspending on advertising? Here’s the ultimate marketing plan!

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Advertising, in the traditional sense, has become increasingly expensive over the years. Budgets are tighter than ever and all businesses (both large and small) are looking for the best ways of saving without losing out on potential customers. In today’s day and age, social media really is the way to go, so before diving in, you need to understand exactly what social media has to offer businesses and how to make the most of every opportunity.

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How to encourage engagement

One of your main goals is to get your followers to interact with you and your brand. Engagement is essential since it will help you build brand awareness and create a stronger relationship with your followers. There are a few ways in which you can get people talking, sharing and hitting that Like button:

Ask questions

Post short and simple questions for your followers to answer. Make sure that they are easy to understand and do not leave room for misinterpretation.

Host competitions

Contests and giveaways are great for attracting positive attention. Many businesses stipulate that participants need to Like a particular post, share the post and Like their page in order to be entered into the competition. You can also use special software to ensure that the winners are drawn randomly.

Publish news

Post updates on news articles, current affairs relating to your industry and links to stories published by reputable sources. Make sure that you verify each story before you post it! There’s a lot of fabricated information out there and you need to be careful not to spread any false stories.

Let followers ask questions

Give your customers the opportunity to ask you questions on your page. Answer each of these questions promptly and honestly. Always offer further assistance and provide them with your direct contact details should they need to get in touch.

Credit and tag

When using any kind of content that was published by somebody else, you need to credit the source in order to avoid copyright infringements. When you post to social media, be sure to tag the relevant source in the post as well for good measure. This is great for them and you.

Encourage user-generated content

Encourage your online followers to upload their own content to your page. For example, if you run a hotel, you can have them upload photos of themselves at the pool or enjoying a day at the spa. This kind of content is the most powerful form of advertising since it will be added to your page and the user’s friends will also notice the photo upload.

Interact regularly

Don’t forget to check your social media pages regularly and interact with your followers on a regular basis. Customers really value that one-on-one communication with a senior member of staff or business owner so make sure that you let them know who they are talking to.

Save money on advertising

Why spend more than you need to on advertising? There are plenty of ways far more effective than what some might call traditional forms of advertising.

Curate content

Instead of having to write fresh content on a regular basis, you can use your time to conduct research and curate content from a reputable source instead.

Repurposing content

Just because you posted a piece of content on one platform does not mean that you cannot repurpose it and use it elsewhere. Don’t be afraid of recycling.

User-generated content

As mentioned above, your followers create some of the best and most effective content so get them involved.

Write your own content

If you cannot afford to hire a writer, you should look into doing the writing yourself. If you’re not much of a writer, you can hire the services of an editor to polish your rough work and transform it into something more professional.

Social media guidelines

There are a few rules to remember when using social media for marketing any business. Following these guidelines will ensure greater success now and in the long run.

Choose the right platforms

Choose the platforms where your customers hang out. If most of your target audience uses Facebook and Twitter, then you should focus your efforts on these sites first. If you don’t have a major following on Tumblr, there’s no real point in spending too much time on a platform that won’t attract enough business and engagement.

Engage at the right time of day

Choose the right time to post. Don’t post when your followers are asleep or not online. This will take time to perfect and plenty of trial and error.

Don’t spam your followers

Don’t overdo it! Pace yourself or you will come across as a spammer and people will unfollow or even block you.

Use social media for customer service

Treat your social media profiles as a means for offering customer service. As mentioned above, allow them to ask questions and offer solutions to problems.

Get your employees involved

You don’t need to go it alone. Get your employees involved in content contribution and interaction. Get them to share posts and upload interesting and relevant information.

Find social influencers

Locate the big shots in your industry and engage with them. You can often hitch a ride on their success.

Monitor your progress

Check your progress by regularly reading analytical reports and address any potential problems promptly.

Follow trends

Keep an eye on market trends and, where possible become a trend setter!

Keeping it cheap

With the help of our Vizz WiFi router, you can give your customers access to free WiFi and expand your reach all at the same time. Every time one of your customers accesses your network through the router, they will be prompted to do so by using their social media accounts. They will be added to your network and this will give you the wonderful opportunity of interacting with your actual customers and their online friends and followers.

Posted in Marketing Tagged with:

Greetings One and All!

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We are proud to present Pole Position! Thanks to the amazing success of our initial range of products and services, we have continued our efforts to bring you even more. By improving upon existing systems and adding new services, we are able to provide even more support and assistance.

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As part of our changes, we implemented a four-step approach with each step directly fueling the next. The very first step is to get your business the exposure it needs and deserves. As anyone in the hospitality industry knows, you cannot attract customers or guests if the don’t know that you exist! By attracting more people to your business, you will have the perfect means to growing your network of contacts. Our system allows you to provide your customers with wireless internet access and, when they connect to your network, they will be prompted to enter their social media credentials. This is an easy way of getting more online followers and, consequently, data collection.

Data collection is our next focus point in the four-step process and it entails gathering important information about your target audience. A better understanding of your customers will make it that much easier to devise the best possible marketing strategy.

The third step, marketing, can be done while the customer is still on location! That’s right, you can advertise specials, deals, and promotions directly to your customers while they enjoy surfing the web thanks to your wireless connection. You can even continue marketing while they are not on premises by sending out personalised offers like birthday gift vouchers.

These three steps are great, of course, but we have realised that there is one more vital step to success and that is your reputation. Online reputation is everything these days which is why we help you build yours by directing your customers to write reviews on prominent sites like Trip Advisor and Google Reviews. These reviews add to your exposure (step 1) once again and so the process continues to work for you without constantly spending more and more on unnecessary and expensive advertising.

Pole Position is perfect for any business frequented by customers. Customers of today expect free internet access so, while you’re fulfilling this demand, you can also get something out of the deal! We have had the pleasure of assisting several businesses grow over the past year and we look forward to many more happy customers like those at the Comfort Inn, Reebok Sports Club, Plymouth Golf Center, The Pearson Room, JRS Global Buffet, Giggling Squad, The Food Factory, and many more! With the New Year well underway, now is the time to set your business up for success and give the competition a run for its money!

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